For most people, it’s perfectly adequate to talk about ingredients in the context of what goes into making the spirit itself. For Bacardi, though, it’s all about what goes into making the ingredient. In other words: love, attention, and process. How ingredients are cleaned and stored and transported. How suppliers treat the soil and the water and the air they use. How they treat their people. Because everybody knows that good spirits are made from good ingredients. But for Bacardi, good ingredients are indicative of so much more.
Bacardi expects its supply chain partners to follow its lead when it comes to sustainability and ethical business practices to ensure those suppliers meet the highest standards of labor and human rights, health and safety, environmental protection and business integrity. Its Vendor Qualification Process and Responsible Sourcing Standards require all suppliers to protect the environment and respect social governance standards.
And Bacardi goes out of its way to help its suppliers achieve those standards and certifications.
It’s this inclusive approach that has set Bacardi on track to hit its goal of ensuring 100% of its key raw materials are sustainably sourced by 2025.
Agave
100% of agave suppliers are targeted to be sustainably certified by the end of FY24, setting up PATRÓN® and CAZADORES® to be the first tequila brands to be fully sustainably certified
Grapes
100% of wineries for the entire MARTINI® portfolio are certified sustainable by Equalitas, the most comprehensive sustainability standard in Italian wine making
Wheat
100% French wheat is certified GMO-free
Sugarcane
100% of sugarcane is sustainably sourced for our Caribbean rum
Botanicals
100% of all BOMBAY SAPPHIRE® botanicals are sustainably sourced