GOOD Sources

At Bacardi, we pour our heart and soul into our spirits by purchasing ingredients and materials that are themselves certified or sourced from sustainably certified suppliers. We also require our key suppliers to adhere to our Third Party Code of Conduct.

Good Sources

Goals.

KEY RAW MATERIALS

Ensure 100% of key raw materials are sourced from suppliers with a sustainability certification by 2025

PROGRESS:

88% of our key raw materials are sourced from suppliers with a sustainability certification

PAPER & BOARD

Ensure 100% of paper and board used for shipping and labels have sustainability certifications by 2025

PROGRESS:

97% of our paper and board used for shipping and labels are certified sustainable

PRODUCT PACKAGING

Ensure 100% of product packaging is recyclable by 2025

PROGRESS:

98% of our product packaging is recyclable

PRODUCT PACKAGING MATERIALS

Ensure 40% of product packaging materials are made from recycled content by 2025

PROGRESS:

32% of our product packaging materials are made from recycled content

THE FUTURE OF FARMING For MARTINI^®

Over the past century, farming has undergone an extraordinary transformation, now characterized by precision agriculture, automation, and data-driven decision-making.

This is the future of farming for MARTINI^®.

The Piedmont region of Northern Italy is an area of fertile land and gentle hills, where farmers have worked for generations cultivating botanicals for MARTINI^®—specifically, at the Pancalieri Cooperative, where MARTINI^® has sourced most of its botanicals for 50 years. In 2022, MARTINI^® partnered with Pancalieri to found L’Osservatorio Martini per le Erbe Aromatiche (Martini Observatory for Aromatic Herbs), a platform that aims to pioneer sustainable farming techniques and inspire generations of farmers to come.

Through this collaboration, in FY24 the Osservatorio (as it’s commonly called) implemented a new Integrated Farm Management (IFM) system, which enables a full digitization of production and allows MARTINI® to trace its botanicals from farm to bottle. The IFM captures key data in the field—from cultivation activities to water usage, yield, and quality parameters—which MARTINI^® can then use to refine its processes. Additionally, a newly installed network of environmental sensors, which includes weather stations and soil humidity sensors, can help plan day-to-day activities for the farmers.

Data collection and analysis allows MARTINI^® to calculate inputs—such as CO₂ levels, water impacts, etc.—that could potentially affect its botanicals in a number of ways. These inputs are extremely important indicators that can drive sustainable production at the Osservatorio and Pancalieri for years to come.

As we continue to innovate with technology, we are also cultivating and empowering a new generation of farmers to build on our legacy.
Alessandro Garneri
Master of Botanicals
BOMBAY SAPPHIRE^® & MARTINI^®

The Osservatorio is transforming the way MARTINI^® operates its farms at Pancalieri. And in so doing, it is inspiring the next generation of farmers in the Piedmont region. In FY24, the Osservatorio founded the Next Generation Farmers Club, engaging young farmers within the Cooperative and delivering technical training and opportunities so MARTINI^® can ensure the continuity of superior Italian quality and craftsmanship that makes it so beloved.

Additional Good

Good Ingredients Means Good Partners

For Bacardi, the quality of our spirits extends beyond the ingredients themselves to the love, attention, and processes that go into sourcing them. It’s why we aim to partner with suppliers that uphold our sustainability standards. Additionally, we have implemented a policy on procurement for all suppliers, which requires new suppliers to perform a Vendor Qualification Process (VQP), in which they’re required to answer a questionnaire or be registered on Sedex and undergo a SMETA audit.

AGAVE

87% of agave suppliers are sustainably certified in FY24, 100% target aimed to achieve in FY25

GRAPES

100% of wineries for the entire MARTINI^® portfolio are certified sustainable by Equalitas, a comprehensive sustainability standard in Italian wine making*

WHEAT

100% of French wheat is certified GMO-free

SUGARCANE

100% of sugarcane for our Caribbean rum is sourced from sustainably certified suppliers

BOTANICALS

100% of BOMBAY SAPPHIRE^® botanicals are sourced from sustainably certified suppliers (SAI / FSA or equivalent)

*Our de minimis threshold is 99.5%

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