As a family-owned company for seven generations, being a part of and building up communities is an important aspect of the Bacardi legacy. We invest time, effort and energy into empowering individuals and bolstering communities as a way of encouraging future success—from our own employees to local farmers, bartenders and those in the spirits industry.
Good Futures
Goals.
DRIVING EMPLOYABILITY
Support local causes, partnerships, and programs to drive employability and job opportunity in 100% of our communities by 2030. Bacardi defines a community location as any Bacardi-owned production site and/or any Bacardi office with more than 50 employees and locations with strategic On-Trade importance.
PROGRESS:
Supported local causes, partnerships, and/or programs in 51% of our communities
FEMALE REPRESENTATION
45% female representation in management and executive positions by 2025
PROGRESS:
Achieved 42% female representation in management and executive positions
ENSURE LESS THAN 1 LTA
Ensure less than 1 Lost Time Accident (LTA) per million hours worked each year
PROGRESS:
Achieved 0.92 LTA per million hours worked in FY24
EMPLOYEE ENGAGEMENT
Achieve employee engagement score (a global HR measure to assess satisfaction, pride, retention and advocacy) of at least 80% each year
PROGRESS:
Achieved an employee engagement score of 76% in FY24
TRAINING & DEVELOPMENT
Invest in our employees with an employee training and development participation score of at least 90% each year
PROGRESS:
Achieved a participation score of 75% in FY24
GUIDING THE FUTURE OF HOSPITALITY
Every city is unique—set apart by distinct characteristics that lend charm and allure: from the enchanting splendor of Paris to the vibrant and bustling Mediterranean flair of Barcelona. Yet, for all their unique qualities, cities tend to share an unfortunate commonality: unemployment.
To tackle the reality of unemployment and an industry-wide shortage of skilled bartenders, Bacardi launched Shake Your Future in 2018. This world-class bartender training program for unemployed young adults taps into our 162-year legacy of supporting the venues where its brands are enjoyed by equipping teams with the skills necessary for future success—in bartending and beyond.
Now in its sixth year, Shake Your Future has never been more successful—or transformative—itself, changing lives and empowering young adults to venture into a career in bartending. We continue to expand this program year after year, and in FY24, it enjoyed its greatest growth to date, with launches in several new cities.
INDIA
In Delhi, we delivered the program to an all-female cohort, supporting underrepresented members of the community, while in Mumbai, an abbreviated form of the program was made available to people looking to start a career in hospitality.
BERMUDA
The inaugural Bermuda program saw participants embark on a transformative 10-week journey, including four weeks in London that enabled international bartending certification.
ITALY
In Italy, the program expanded its reach and offered participants in Genoa, Milan, Rome, Turin and Naples the life-changing opportunity to launch a career in mixology.
SPAIN
The first-ever launch of Shake Your Future in Madrid built on the program’s successful debut in Barcelona.
GERMANY
In response to the growing demand for trained bartenders in Germany, we launched Shake Your Future in Berlin, training individuals in a four-week course.
Since 2018, Shake Your Future has extended its reach to 20 cities in 10 countries across the globe and trained 700 graduates, more than 80% of whom have converted their training into successful careers in hospitality. This program goes beyond mixology training, empowering participants with practical skills and knowledge crucial for career success.
By nurturing talent and fostering a supportive environment, Shake Your Future continues to transform lives, bolster communities, and forge a path forward for the future of hospitality.
Additional Good
GREY GOOSE® Invests in Bartenders
Bartender advocacy takes many forms. In India, GREY GOOSE® curates a multi-faceted advocacy program called House of Change. Aimed at refining one’s talents behind the bar, the program gives participants the opportunity to further develop their bar presence and service style, setting them on a path toward success. In FY24, lessons centered on well-being and storytelling. Top participants were then chosen to attend further training in London, where they were introduced to a practical guide on mixology called Roundbuilding and given lessons on how to build a bottled cocktail program.
Bacardi Launches Build Your Future
In FY24, Bacardi launched Build Your Future in eight countries. The initiative, which is led by employee volunteers, is offered for free to unemployed community members and designed to assist them in finding a job. Interactive employability skills sessions covered the following topics:
Finding your career purpose
Resume writing skills
Interview prep (including search skills and resilience)
The program also leverages company production facilities by providing insight into a career in production at relevant locations.
Belonging At Bacardi
As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where everyone can feel like they truly belong. It’s about catalyzing culture and unlocking potential in performance. Because when you feel accepted and valued as an individual, you bring your authentic self to work—your whole self—which leads to a diversity of ideas, greater agility and innovation, and a deeper sense of empathy for each other and consumers alike.
Belonging at Bacardi amplifies the voices of typically underrepresented communities while building a more diverse and inclusive environment company-wide. One of its key areas of focus is Women in Leadership.
WOMEN IN LEADERSHIP
To help unleash the potential of current and future leaders, we launched Women in Leadership in 2009. It’s an ongoing program that focuses on training, mentorship and skill-building workshops. Designed to empower females in the workplace, this program lays the groundwork for women as they’re developing skills, both in their personal lives and in their professional careers.
Supporting Hispanic-owned Businesses
In FY24, Bacardi launched Vision Verde, a program that provided Hispanic-owned hospitality businesses with a “Green Grant” of $10,000 USD and access to a sustainability consultant to help them drive environmental improvements to their businesses.
Awards & Recognition
Bacardi received the Dr. Eva Naomi Hodgson Racial Justice Award for our dedication to racial justice and social equity.
Bacardi was recognized by Forbes on its list of the World’s Top Companies for Women 2023 because of our commitment to ensuring Women in Leadership remains a core pillar of our Belonging program.
Bacardi was named among the World’s Best Workplaces™ in 2023, presented by Great Place To Work® and Fortune magazine—ranking #18 overall and the only spirits company to make the list.
Best Workplaces in Europe (multinational category)
Best Places to Work in the Caribbean and Central America
Great Place to Work Certification® in 51 of 52 eligible sites
Certified Top 1% Leading Employer (Global) by the Leading Employers Institute
Bacardi in China won the coveted Outstanding Health Innovation Award at Mercer China Healthiest Workplace Awards in recognition of our innovative practices in improving employee well-being and promoting sustainability in the workplace.
Bacardi in India participated in the Global Diversity Equity Inclusion Summit 6.0 in 2023 and took home the Innovative Best Practices Award for being a forerunner in Belonging, while the Bacardi managing director was recognized as Diversity & Inclusion Leader of the Year for being the torchbearer for Belonging in India.
