Good Spirited Strategy

From a small, family-owned business to the world’s largest privately held spirits company, Bacardi has built a legacy of doing the right thing for seven generations.

We’re in this for the long run. We care about the impact of what we do not just today but for the next century, and we make choices based on what’s best for our people, our consumers, our partners, our brands, and our world. Marked by the bold actions we take today, we aim to build a bright future—restoring communities, revitalizing natural ecosystems, and revolutionizing the way we do business.

That’s the Bacardi legacy. That’s Good Spirited.

Bacardi is an ambassador of mindfulness and responsible drinking, working hard to reduce alcohol-related harm and empower people to be more self-aware when it comes to matters of consumption. It’s about providing resources and options that educate and embolden consumers to make more mindful choices for themselves as a way of truly enjoying every moment.

People exist at the center of everything Bacardi does, which is why the company invests so much time, effort and energy empowering individuals and bolstering communities as a way of encouraging future success—from its own employees to farmers, local communities, bartenders, restaurant owners and those in the hospitality industry. People are at the center of everything Bacardi does because people are the center of Bacardi.

Bacardi is committed to doing the right thing for the planet, taking bold action to ensure it reduces its environmental footprint while catalyzing a positive impact on the planet and the world at large. Every choice we make matters. Every action bears significance.

Bacardi pours its heart and soul into its spirits by making sure its ingredients and materials are sustainably sourced, and by working with partners that adhere to ethical business practices. By holding its partners to the same high standards it sets for itself, Bacardi elevates its own business, the business of its partners, and the industry as a whole.