A Letter from Our Chairman and CEO
Our story began in 1862 with a single distillery and a singular vision: to reinvent rum for the world. Our Founder, Don Facundo Bacardí Massó, set out to create a premium, light-bodied rum he could be proud to share with his friends and family. His namesake creation was soon being poured into cocktail glasses around the world, garnering more than 1,000 awards for quality, taste and innovation. Today, Bacardi is proud to be the largest family-owned international spirits company—a transformation that didn’t occur overnight. It took 162 years of hard work spanning seven generations of people pouring their passion into both the spirits we create and the good we do in the world. Their hard work has become our living legacy—a legacy of good.
The path that inspires a better tomorrow is the good we do today.
Facundo L. Bacardi
Chairman of the Board
Bacardi
Indeed, we celebrate a rich and historic past. It’s sustaining that legacy that inspires us as we look to the future:
where every action matters, characterized by the innovative spirit that drives us toward our water-positive and net-zero ambition.
where good choices are celebrated and consumers feel emboldened to share extraordinary experiences with one another, elevated by mindfulness and moments that matter.
that uplifts people and prioritizes community in ways that spur success, bolstered by initiatives that open doors of opportunity.
where good sourcing is the new standard, and every crop is harvested sustainably and ethically.
This is the heart of what Bacardi stands for: doing good in the world. Tending to both people and planet as a way of shaping a brighter, more prosperous future for generations to come.
We are Bacardi. We are Good Spirited.
