Goals
Goals. Our pledge.
ACTING TODAY FOR A BETTER TOMORROW
Every choice we make, whether large or small, has a cumulative effect that leads to different positive outcomes. For Bacardi, we strive for positive outcomes. That means setting bold and ambitious goals for ourselves as part of our legacy of good. Because we aim to build a brighter tomorrow—for our people, our communities and our world.
SUPPORT
Responsible drinking initiatives and partnerships in the top 80% of Bacardi markets each year
PROGRESS:
Supported responsible drinking initiatives and partnerships in 92% of Bacardi top markets
100%
Of brand labels to carry responsible drinking messaging and website designation each year
PROGRESS:
100% of our brand labels carry responsible drinking messaging and website designation
NUTRITIONAL INFORMATION
For 100% of total volume sold made available to the consumer by 2025
PROGRESS:
Nutrition information is available for 98% of total volume sold
LEAD EFFORTS
Along with other industry members and partners to put in place measures and standards to ensure digital marketing messages are targeted only to adults of legal drinking age each year
PROGRESS:
87% achieved in IARD digital guiding principles (DGP) audit
WATER POSITIVE
By 2030: water positive across all our operations
PROGRESS:
We launched this target in 2023 and are measuring and assessing progress, which will be reported in FY24
ZERO
Zero waste to landfill at all production sites by 2025
PROGRESS:
99.23% of waste from Bacardi factories is diverted from landfill
ZERO
Single-use plastic in point-of-sale materials (POSM) and secondary packaging by 2023
PROGRESS:
Achieved 63% reduction of single-use plastic in POSM and secondary packaging from 2020
ZERO
Plastics by 2030
PROGRESS:
Achieved 5% reduction in plastic overall from 2020
50%
Reduction in greenhouse gas (GHG) emissions (scopes 1 & 2) and 20% reduction in GHG emissions (scopes 1, 2, & 3) by 2025
PROGRESS:
As demand for our products has grown, we had a +47% increase in GHG emissions (scopes 1 & 2) and a +25% increase in GHG emissions (scopes 1, 2, & 3) in FY23 from 2015. A road map is in place, including investments in technology, to keep us on track to achieve our targets.
GHG Road Map
​​Every choice we make, whether large or small, has a cumulative effect that enables lasting change. For Bacardi, this mindset inspires ambitious goals—goals that help frame a brighter tomorrow, not just for the company but for the world. This is the future Bacardi and its family of brands is building together. This is our legacy.
To achieve our ambitious targets in 2025, we have a GHG emissions road map in place. Our focus is to reduce our carbon footprint by optimizing the utilities processes at our distilleries while focusing on green energy.
The following are our key initiatives:
1
We will have continuous improvement in energy consumption management through submetering system integration
2
At our PATRÓN® tequila manufacturing site in Mexico, we will focus on energy recovery to reduce our heavy fuel oil consumption through renewable fuel generation as part of the wastewater treatment process
3
At our BACARDÍ® rum distillery in Puerto Rico, to replace heavy fuel oil with cleaner fuel, we will use a combined heat and power system
4
At our whisky distilleries in Scotland, we will focus on converting fuel to renewables
5
We will explore solar power technology in Pessione, Italy and Nanjangud, India
45%
Female representation in management and executive positions by 2025
PROGRESS:
Achieved 41% female representation in management and executive positions
80%
Or more achieved on our employee engagement score (a global HR measure to assess satisfaction, pride, retention and advocacy) each year
PROGRESS:
Achieved an employee engagement score of 84% in FY23
100%
Of our communities will receive support for local causes, partnerships, and programs to drive employability and job opportunity by 2030
PROGRESS:
Delivered employability programs in 27% of our communities including locations in Mexico, the U.S., Italy, France, Spain, India, Switzerland and Bermuda
ENSURE LESS THAN 1
Lost Time Accident (LTA) per million hours worked by 2023
PROGRESS:
Achieved 0.5 LTA per million hours worked in FY23
90%
Of Bacardi employees to participate in our innovative training and development programs each year
PROGRESS:
- 2,600 primos have completed our Belonging in Action training
- 460+ employees are taking part in our Global Belonging Mentoring program
- 540 employees are part of local Belonging in Action teams
- 1,100+ employees have taken part in our leadership training programs
100%
Of key raw materials sourced from sustainably certified suppliers by 2025
PROGRESS:
54% of our key raw materials are sourced from sustainably certified suppliers
100%
Of paper and board used for shipping and labels sustainably certified by 2025
PROGRESS:
97% of our paper and board used for shipping and labels are sustainably certified
100%
Of product packaging recyclable by 2025
PROGRESS:
99% of our product packaging is recyclable
40%
Recycled content of product packaging materials by 2025
PROGRESS:
32% of our product packaging is made from recycled content
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