Good Spirited Strategy
From a small, family-owned business to the largest privately held international spirits company, Bacardi has built a legacy of doing the right thing for seven generations.
We’re in this for the long run. We care about the impact of what we do, not just today but for the next century, and we make choices based on what’s best for our people, our consumers, our partners, our brands, and our world. Marked by the bold actions we take today, we aim to build a bright future—restoring communities, revitalizing natural ecosystems, and transforming the way we do business.
That’s the Bacardi legacy. That’s Good Spirited.
Bacardi is committed to helping reduce alcohol-related harm by being an ambassador for responsible drinking, educating our legal drinking-age consumers on how to enjoy and serve alcohol in a safe and responsible manner, and enabling them to make good choices for themselves.
As a family-owned company for seven generations, being a part of and building up communities is an important aspect of the Bacardi legacy. We invest time, effort and energy into empowering individuals and bolstering communities as a way of encouraging future success—from our own employees to local farmers, bartenders and those in the spirits industry.
Bacardi is committed to doing the right thing for the planet, taking bold action to ensure we reduce our environmental footprint. Every choice we make matters. Every action bears significance.
At Bacardi, we pour our heart and soul into our spirits by purchasing ingredients and materials that are themselves certified or sourced from sustainably certified suppliers. We also require our key suppliers to adhere to our Third Party Code of Conduct.
