One collective action water-focused initiative already underway in Jalisco, Mexico is Charco Bendito, an innovative watershed project that brings several beverage industry players together—through BIER—to revitalize 355 hectares by addressing three main goals: water accessibility, quality, and availability.
Progress to date:
- 155 hectares of land restored since 2020 (30 hectares in 2023)
- 66,370 trees planted since 2020 (13,213 trees planted in 2023)
