Bartender advocacy takes many forms. In India, GREY GOOSE® curates a multi-faceted advocacy program called House of Change. Aimed at refining one’s talents behind the bar, the program gives participants the opportunity to further develop their bar presence and service style, setting them on a path toward success. In FY24, lessons centered on well-being and storytelling. Top participants were then chosen to attend further training in London, where they were introduced to a practical guide on mixology called Roundbuilding and given lessons on how to build a bottled cocktail program.
Bacardi Limited
ESG Report
2024
In FY24, Bacardi launched Build Your Future in eight countries. The initiative, which is led by employee volunteers, is offered for free to unemployed community members and designed to assist them in finding a job. Interactive employability skills sessions covered the following topics:
- Finding your career purpose
- Resume writing skills
- Interview prep (including search skills and resilience)
The program also leverages company production facilities by providing insight into a career in production at relevant locations.
As a family-owned business, Bacardi values the importance of creating a warm and welcoming workplace. We do so by fostering an environment where everyone can feel like they truly belong. It’s about catalyzing culture and unlocking potential in performance. Because when you feel accepted and valued as an individual, you bring your authentic self to work—your whole self—which leads to a diversity of ideas, greater agility and innovation, and a deeper sense of empathy for each other and consumers alike.
Belonging at Bacardi amplifies the voices of typically underrepresented communities while building a more diverse and inclusive environment company-wide. One of its key areas of focus is Women in Leadership.
WOMEN IN LEADERSHIP
To help unleash the potential of current and future leaders, we launched Women in Leadership in 2009. It’s an ongoing program that focuses on training, mentorship and skill-building workshops. Designed to empower females in the workplace, this program lays the groundwork for women as they’re developing skills, both in their personal lives and in their professional careers.
In FY24, Bacardi launched Vision Verde, a program that provided Hispanic-owned hospitality businesses with a “Green Grant” of $10,000 USD and access to a sustainability consultant to help them drive environmental improvements to their businesses.
Bacardi received the Dr. Eva Naomi Hodgson Racial Justice Award for our dedication to racial justice and social equity.
Bacardi was recognized by Forbes on its list of the World’s Top Companies for Women 2023 because of our commitment to ensuring Women in Leadership remains a core pillar of our Belonging program.
Bacardi was named among the World’s Best Workplaces™ in 2023, presented by Great Place To Work® and Fortune magazine—ranking #18 overall and the only spirits company to make the list.
- Best Workplaces in Europe (multinational category)
- Best Places to Work in the Caribbean and Central America
- Great Place to Work Certification® in 51 of 52 eligible sites
- Certified Top 1% Leading Employer (Global) by the Leading Employers Institute
Bacardi in China won the coveted Outstanding Health Innovation Award at Mercer China Healthiest Workplace Awards in recognition of our innovative practices in improving employee well-being and promoting sustainability in the workplace.
Bacardi in India participated in the Global Diversity Equity Inclusion Summit 6.0 in 2023 and took home the Innovative Best Practices Award for being a forerunner in Belonging, while the Bacardi managing director was recognized as Diversity & Inclusion Leader of the Year for being the torchbearer for Belonging in India.
