While we work toward our goal of being water positive by 2030, we’re also identifying innovative ways to use the H in H2O to reduce greenhouse gas emissions. In FY24, Bacardi partnered with premium Slovenian glassmaker Hrastnik1860 to trial the production of 150,000 70cl ST-GERMAIN® glass bottles through a hydrogen-fueled furnace—the world’s first commercial production of a glass spirits bottle fueled by hydrogen. By using a fuel composed of at least 60% hydrogen, we were able to reduce the total carbon footprint of production, compared to production powered by traditional fossil fuels.

In FY23, we announced our bold ambition to be water positive by 2030, by giving back more water to the source than we withdraw.

Here are a few key ways we plan to achieve water positivity by 2030:

One collective action water-focused initiative already underway in Jalisco, Mexico is Charco Bendito, an innovative watershed project that brings several beverage industry players together—through BIER—to revitalize 355 hectares by ​​addressing three main goals: water accessibility, quality, and availability.

Progress to date:

The BOMBAY SAPPHIRE® gin distillery in Hampshire, England became the first spirits production site in the U.K. to achieve Wildlife Habitat Council (WHC) Conservation Certification® and was also, at that time, the only spirits company Certified Silver in the U.K.

The home of BOMBAY SAPPHIRE® is incredibly special—not only for the beautiful gin we produce there, but for its surrounding Hampshire countryside and nature. We put protecting that environment front and center when we designed and built the distillery nearly 10 years ago, and we continue that work to this day, prioritizing doing the right thing.”

– Rodolfo Nervi, VP, Global Safety, Quality & Sustainability, Bacardi

To celebrate Earth Day in FY24, Bacardi unveiled environmental updates at our global headquarters in Bermuda to further reduce our carbon footprint and enhance employee well-being.

A glimpse inside the initiative:

These combined improvements helped us reduce daily electricity consumption at our Bermuda office by 59% (based on kWh per day from March 2020 to 2024).

We introduced a 5cl aluminum mini bottle for GREY GOOSE® vodka, made from entirely recycled aluminum. The process employed in the manufacturing of these bottles uses up to 95% less energy than is typically required for production of the current glass miniature bottles.

Launched with inflight partners Ryanair and Lufthansa, the recyclable aluminum bottles are 80% lighter than glass (at just 11.1 grams) and help airlines reduce weight load. And the new shape is more stable and user friendly for cabin crew.