In FY24, Bacardi initialized a company-wide training program geared toward equipping our people with the proper tools and knowledge to become mindful moments ambassadors. Which is to say, people who champion responsible consumption both at the workplace and in their daily lives. The training covered a multitude of topics, but at its heart, centered on four key areas:
Measure & Moderate
Understanding how much you are drinking, measuring alcohol when serving others, and drinking within government guidelines
Care
Looking out for one another when drinking and respecting everyone’s choices regarding what they choose to drink
Plan
Making sure you plan how to get home after consuming alcohol and helping others get home as well
Staying safe in the workplace
Moderating the consumption of alcohol in the workplace (where legally permitted) and ensuring that workplace consumption never becomes a safety or employment-related concern
For those who want to learn more about the art of crafting Bacardi brands, we welcome visitors to our brand homes for an experience that includes tastings, tours, and more.
Bacardi has always endorsed responsible drinking at our brand homes. And seeing a steady rise in visitors from year to year, we saw an opportunity to engage consumers on matters of mindfulness and moderation at an even deeper level. In FY24, we launched the first phase of a new program that enhances existing responsibility messaging with supplemental content pulled both from The Good Spirited Host and Slow Drinking website—a Bacardi-owned online platform that endorses a mindful approach to consumption.
The Good Spirited Host: Your Guide to Mindful Hosting and Cocktails—or The Mindful Hosting Guide, as it’s sometimes called—has become something of a living document. While the book explores what it means to be a well-informed ambassador of mindful mixology and moderation, we updated it in FY24 as a way of serving up some exciting new cocktail recipes based on current and seasonal trends. Brimming with tips on how to elevate your next gathering, the guide includes delicious NoLo and full-proof drink recipes, as well as tips on how to host responsibly. Check out The Good Spirited Host for yourself—available in both English and Spanish—and become a mindful host for your next gathering of family and friends.
The demand for no and low-alcohol options continues to rise as consumers adopt a more mindful approach to consumption. At Bacardi, we continue to deliver something for everyone, with a premium range of NoLo options that never compromises on flavor, quality or mixability.
MARTINI® Non-Alcoholic Aperitivo
A premium range of Non-Alcoholic Aperitivo, Floreale and Vibrante are a delightful alternative for the brand’s iconic vermouth, delivering award-winning quality and taste.
ST-GERMAIN® Elderflower Liqueur
Made with fresh elderflowers, every bottle of this finely crafted, perfectly balanced and refined liqueur contains up to 1,000 elderflower blossoms, handpicked once a year.
We have made a global commitment to helping prevent underage drinking. As part of that commitment, we are proactively working to add minimum legal drinking-age language to our bottles as a way of ensuring we send a clear message about the appropriate drinking age of our products.
