For those who want to learn more about the art of crafting Bacardi brands, we welcome visitors to our brand homes for an experience that includes tastings, tours, and more.
Bacardi has always endorsed responsible drinking at our brand homes. And seeing a steady rise in visitors from year to year, we saw an opportunity to engage consumers on matters of mindfulness and moderation at an even deeper level. In FY24, we launched the first phase of a new program that enhances existing responsibility messaging with supplemental content pulled both from The Good Spirited Host and Slow Drinking website—a Bacardi-owned online platform that endorses a mindful approach to consumption.
