Bartender advocacy takes many forms. In India, GREY GOOSE® curates a multi-faceted advocacy program called House of Change. Aimed at refining one’s talents behind the bar, the program gives participants the opportunity to further develop their bar presence and service style, setting them on a path toward success. In FY24, lessons centered on well-being and storytelling. Top participants were then chosen to attend further training in London, where they were introduced to a practical guide on mixology called Roundbuilding and given lessons on how to build a bottled cocktail program.
